About The Self Eye | Establishing New Identities
Our mission

Empowering individuals to achieve permanent life transformation by mastering themselves.

The Self Eye is more than a coaching company. We provide the framework to dismantle self-sabotage and rebuild your reality from the inside out.

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Our Story

Born From Friction,
Refined by Mastery.

The Self Eye was born out of a state of intense personal friction. For years, our founder, Jerry A. Horacius, struggled with a cycle of anger, guilt, and overwhelm.

"I was sabotaging myself in different areas, in different ways," Jerry recalls. "I spent years seeing myself do the things I knew I shouldn't do."

That exhaustion birthed a pivotal question: "Why does change feel so hard? Is there a problem with me? Why do I keep sabotaging myself like that?"

This question launched an extensive search into human psychology, behavioral science, spirituality, and NLP.

We don't just teach tactics; we facilitate the inner shifts required to make those tactics work automatically.

"To grow in the outside, you must understand the inside."

The Governing Law of Our Methodology

The "Inside-Out" Philosophy

Your external results are shadows of your internal light. We focus on the source.

01

Identity First

We don't force behavior. We change the self-concept, and the behavior follows naturally and effortlessly.

02

Framework Driven

We replace guesswork with a 5-step repeatable system designed for deep application, not just theory.

03

Sustainable Growth

We don't aim for "bursts" of motivation. We build an identity that naturally sustains permanent shifts.

The Core Pillars of Our Work

01. Depth

We focus on foundations. By understanding the deep, subconscious roots of your patterns, we master the complexities of your results.

02. Identity

The self-concept is the blueprint of reality. We specialize in identity transformation to ensure your inner "Eye" aligns with your highest desire.

03. Metaphysics

We integrate the mechanics of the mind with the laws of consciousness (Metaphysics & NLP) to create change that truly fulfill you and you are proud of.

Our Services

Personalized
Transformation

1:1

Coaching with Jerry

Personalized guidance to dismantle your self-sabotaging beliefs, assumptions and behaviors and build your new identity.

G

Group Coaching

Grow alongside others in a supportive environment guided by Change Mastery principles.

E

For Entrepreneurs

Dismantling inner barriers to help business leaders get the most out of their businesses.

Offerings & Events

  • Transformational Products Tools surgically designed to help you to stop self sabotage and create permanent changes in your life.
  • Mastery Events Join live experiences where we dismantle self sabotage and rebuild your identity together..
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5
Steps to Change Mastery
100%
Identity Transformation
Potential Unlocked

Master the inside to
conquer the outside.

Everything we do at The Self Eye is built on the belief that your external achievements are limited by your internal architecture. Our framework gives you the power to master the inner world so that the outer world falls into place.